The rheological properties of paints, ink and coating can be very varied. However, in this webinar we will discuss how they have the same thing in common – they are all designed to “work” in the way that the ink needs to be used. As such, we will discuss that there is “no one good rheology” for these materials but how the properties are balanced due to the particular requirements. The discussion will cover an overview of typical rheological tests, made simple with the rheological Toolkit available with the Kinexus rheometer showing what properties can be beneficial for different needs.